Can SRK save Lux?
http://marketingpractice.blogspot.in/
Lux is always centered around
celebrities has been struggling for the last few years. It is witnessing
de-growth due to competition from the likes of Santoor. It has been facing a
positioning problems. Too many variants shifted HUL's focus from strengthening
the core brand to leveraging or rather squeeze the brand equity. Virtually the
differentiation of Lux was no longer existing.
Previously SRK featured in the ad of Lux
in 2005. Last year Lux leveraged with Abhishek and Aishwarya with the platform
of Beauty. Current campaign featuring SRK and Katrina Kaif positioned
productfeature (frangrance) rather than benefit (beauty). Usually it is the
other way around from benefit to feature based positioning. The current tagline
is "Bas zara sa Lux" which is more suitable to detergent than a
beauty soap.
It has earlier focused on beauty oil and
now it is saying that fragrance is the key USP. Lux needs a thorough clarity
about its brand mantra and its positioning.
Online directory service to list brands and
products Made in India
http://www.bizdewz.com/online-directory-service-to-list-brands-and-products-made-in-india/#more-536
Consumers now are concerned about the
origin of a product before actually going ahead and purchasing it. But there is
no single place where they will get this information. An online directory for
Made in India products might help.
There are lot of factors like components
getting manufactured in India and assembled outside or only brand is owned by an
Indian promoters and is outsourced, conceptualised and built outside or the
product is designed and built in India or vice a versa. Building such a
directory service is a herculean task. Many manufacturers will be reluctant to
provide all the details.
There are
lot of companies providing online classifieds and business directory services
in India. Will someone choose this niche and develop a good Made in India
products portal?
·
Samsung’s first hit ad
for the new Galaxy phone was a parody ofmindless
Apple-istas waiting in line outside an Apple
store.
·
It introduced a
tag line as well – “the next big thing is already here.”
·
Now the brand is back
with another series of ads focused on promoting the Galaxy in a business
setting as a secure, useful and fun new mobile device for forward thinking
companies.
·
Like the earlier
version, Samsung’s latest effort features real life situations, jabs at
competitor products, and a single memorable message: the new Galaxy is safe and
configurable for work.
LG Teases New
Smartphone Line Unveiling
On Facebook
7th Feb 2013
·
On 7th
Feb LG posted a picture of a wrapped gift box on the company Facebook page.
·
This
picture also has a tagline that reads “See what
surprise LG has in store for you this time, with an unexpected distinction”.
·
People are interested to know the Android series of Jelly
Bean and Sandwich.
·
There are also predictions we are most likely to see LG’s
Optimus G successor, the G Pro, designed to appeal to a range of budgets. The
Optimus G Pro has already been confirmed by NTT DoCoMo, and should launch in
April, but other LG smartphones likely remain to be seen.
·
The announcement may take place at the Mobile World Congress
this year in Barcelona. That event is taking place starting later in February,
so we don’t have long to wait.
Vespa slashes prices but is it enough?
·
Vespa a
premium scooter brand in world launched its scooter with 125cc priced at Rs.66,
000.The price is much more than the average prices offered i.e. 40k to 50k.
·
The
launch sales of were 30k.
·
However
the company has slashed the prices by Rs. 6,700. The reason for this is cut is
efficiency in operations. The act amounts to 10% reduction but still the
scooter remains the most expensive in the segment.
·
There
are also rumours that the company may launch a mass market product for the
Indian market.
Indian Consumers Review:
o Since the price is very high the expectations
of the consumers rises. But instead of a high ended scooter the premium price
is for the brand name.
o Indian consumers spend a lot for the luxury
but still look for value for money. Vespa surprisingly has overlooked the value
preposition
o Despite of the high price it has got a warm
welcome from the Indian consumers.
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