Star TV's New channel Gambit Pays Off
Source: 4 P’s Business and Marketing
When star india, the largest broadcasting company in the
country went for a major makeover of its Star One channel in December last
year. It aimed at capturing a greater slice of the youthful TV audience with
lower advertising costs. The re launch of STAR ONE as LIFE OK has also proved
to be sweet sucess for Star India's Ceo Uday Shankar . Life ok launched with 44
GRP's but eventually went up and now averages 80-84GRP's per week with drawing
Rs.40 crore a month in advertising revenue. Earlier star one used to draw 15-20
crore a month in AD revenues. One of the unique strategy followed by life ok was that they kept the
duration of its shows to multiples of 20 mins as against the commonly followed
practice of having 30 minutes show.
Marketing Windows 8
Source: 4 P’s Business and Marketing
After
a lot of market buzz, Steve Ballmer, CEO Microsoft launched their new Operating
System Windows 8 on 26th October 2012. It was claim the biggest
product launch in the history of Microsoft with a splurge between $1.5 billion
to $1.8 billion on Windows 8 marketing campaign. Windows 8 has a new approach
of user interface by replacing icons & programs/applications to live tiles
that have various links to social media, cloud-based data storage &
retrieval. It was installed on devices like computers, tablets, smart phones.
Still after three months of launch, there isn’t enough sense of billion dollars
of advertising.
Flipkart Plans to Run into a Snag
Source: 4 P’s Business and Marketing
In online marketplace, consumer transactions are
processed by a marketplace operator & then delivered & fulfilled by
participating retailers. Flipkart was planning to become an online marketplace
player but now it has to delay or even ruin that plan as the company is under
investigation of India’s Enforcement Directorate for alleged violations of FDI
rules. Flipkart has earlier registered with two companies Flipkart Marketplace
& Flipkart Payment Gateway Services for facilitating its entry in the
marketplace. Flipkart is most funded e-commerce retailer in India & has
raised more than $180 million from global investors.
New
opportunities for TV industry
Source: 4 P’s Business and Marketing
Starting Oct 31, 2012, four metro cities in India
went completely digital in terms of TV broadcast service. For TV broadcasters
switch to digitalisation will bring around 55 billion revenue per year. This
will also help the state government to reap in good dividends in terms of
service charge as compared to local cable operators who weren’t disclosing
their whole customer base. Digitalisation will not only help the consumers by
giving them access to more number of channels but will also be profit for set top
box manufacturers. The full benefits of digitalisation will become visible when
the exercise will be completed on a pan-India level by 2014.
Riding
the 4G wave next year
Source: 4 P’s Business and Marketing
Even though it has been almost 2 years since the 3G
services were first introduced in the country, the technology for accessing
rich data has failed to pick up steam so far. But yet Bharti Airtel becomes the
first company to launch 4G services in Kolkata early this year. Currently these
services are also available in Bangalore and will be rolled out in the 4 metro
cities early next year. Internet speed of 4G is up to 320 times that of 2G
services; however there are few takers due to the high price. In order to
facilitate its wide spread adoption, many players are planning to launch these
services at rock bottom prices in the coming days.
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