HCL bets on
low cost tabs; signs Unmukt Chand as brand ambassador
February 6,
2013
Will the new
tablets by HCL be able to make a mark in the eyes of its target audience &
that too in a cluttered tablet market of 2013? Only time will tell.
·
After having launched its first tablet in 2011, HCL
Info systems has launched four new devices, aimed at middle class Indian Youth.
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The brand has also signed on a young ambassador,
Unmukt Chand, the Under 19 Indian Cricket Team Skipper, to endorse the entire
range of ME tablets.
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The Indian Tablet market, claims the brand has grown
from 2, 50,000 units in 2011 to 30 lakh in 2012 and is expected to grow to 60
lakh tablets in 2013 eyeing a an overall growth to 73 lakh units until 2015.
·
The four tablets namely U2, Y3, V1 and G1 are pegged
at Rs 5,999, Rs 11,999, Rs 7,999, and Rs 14,999 respectively and have different
features and capabilities.
·
Apart from the technical Jargon, HCL claims that
customers will be able to avail the devices across the 4,500 retail outlets
that HCL has in the country.
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HCL tends to strength its portfolio in the phablet
category with the launch and positioning of the HCL tablets will now be ‘Change
Begins with ME’ emphasizing the aspect of ME tablets.
·
Gautam Advani, Global Head, Mobility Business Unit,
HCL Info systems says that signing on the ambassador amplifies the brand’s core
values of novelty, passion and excitement.
·
Unmukt Chand, the U-19 Indian Cricket team captain
says, he can associate himself with the brand as it represents youth &
enables them to get closer to their aspiration.
·
He further says, I chose HCL because he can connect
with it, it is trustworthy brand and the tabs are for the youth.
·
Eyeing 12-15% market share in 2013, Advani says that
the major chunk of investment in marketing will be online, along with the
Television Commercial & radio because the youth is very socially active and
online is the space that will be targeted. There will be ground activities
also.
·
This campaign will be launched in April-May so it is
too early to talk about the percentage share in marketing spends, adds Advani.
·
The six billion dollar global company present in 31
countries has more than 1, 25,000 outlets in India the revenue of the brand is
Rs 10,486 crore annually.
·
The brand also announced that the ME tablets will be
supported by an integrated back up service called HCL Touch which is 24*7 one
touch service facility.
Fevicol
betting on B2B marketing; engages architecture and design students.
February 6,
2013
·
In a B2B marketing effort, and hoping to engage
students of design and architecture, Fevicol from Pidilite industries, recently
hosted the Pidilite Awards for Excellence (PAFE) Company.
·
These awards provide a platform to young architecture
and interior design students to showcase their work. PAFE was incepted in 2004
and from initially being held in Mumbai & Pune, it now covers more than 12
centres. This year 39 students from seven architecture and interior design
institutes were felicitated.
·
Vishal Malhan, Chief Marketing - Fevicol Division,
Pidilite Industries says the company believes that young talent needs to be
appreciated and their efforts recognised and PAFE is one such initiative in
this regard. “We, at Pidilite, are dedicatedly working towards the betterment
and growth of our industry.
·
PAFE platform encourages architecture and interior
design students to come up with innovative concepts while rewarding their
noteworthy efforts.
·
This year Fevicol is planning to reach out to more
than 180 colleges and 750 students in 12 centres.
·
Besides these awards, which promote and encourage
excellence in the field of architecture and interior design, Fevicol also
organises a variety of interactive meets, sponsorships, training programmes and
product demonstrations for architects and interior designers on a regular basis
though the year.
Rishi
Piparaiya appointed Director Marketing for Aviva Life Insurance
February 5,
2013
·
Rishi Pipariya is the new Director, Marketing and
Bancassurance for Aviva Life insurance.
·
Pipariya will now be responsible for Aviva’s marketing
strategy including brand marketing, communications, and channel marketing,
digital and online strategy as well as analytics and product propositions.
·
Pipariya joined Aviva Life Insurance in 2009 as
Director Bancassurance and Business Partnerships
·
Rishi has played pivotal role in developing
Bancassurance business and forging new alliances for Aviva.Being associated
with Aviva India for more than 4 years, he understands the DNA of the business.
Rishi’s leadership will further strengthen the brand and customer propositions,
and enable to take the next step in digital and customer strategies, says TR
Ramchandran, MD & CEO, Aviva Life Insurance.
·
Pipariya had earlier worked with Citibank, where he
headed the $30 million revenue insurance business and the product as well as
marketing groups for all Citi India liabilities products.He was also
responsible for establishing Citi India as one of the top five bancassurers in
the country.
·
Globally Aviva provides 43 million customers with
insurance, savings and investment products, claiming to be one of UK’s largest
insurers and one of Europe’s leading providers of life and general insurance.
·
In the country Aviva India is a joint venture between
Dabur Group and Aviva Group, where Dabur is 74% shareholder.
Anand
Kripalu, MD, Cadbury India to deliver Keynote Address at PMMAO 2013 launch
February 4,
2013
·
At Pitch Madison Media Advertising Outlook 2013, presented by
ABP News launch, Cadbury India’s Managing Director, Anand Kripalu shall be
delivering a keynote on ‘A Few Lessons from the Most Awarded ‘Advertiser of the
Year’.
·
Cadbury India has been ranked fourth among India’s most admired
companies by Fortune India in 2012 and the company, now owned by Mondelez
International that has brands such as Eclairs, Toblerone, Bournville, Tang,
5star, gems, Bubbaloo, Oreo, Dairy Milk, perk and Halls, among others.
·
Earlier known as Kraft Foods’ chocolate brand, Cadbury India
brand is not only creative but also innovative & has become the most
popular gifting options the festive season of 2012.
·
The whole aspect of gifting a box of Cadbury Celebration
chocolates instead of the regular ‘mithai’ on occasions found its way into any
marketing guru’s ‘right marketing move’ list of 2012 .This can be attributed to its out - of box packaging & competitive price apart
from promotions & advertising.
·
Later in the year, the tagline of ‘Aaj Aap Kisse Khush Karenge’,
which has seen various avatars during festive seasons such as ‘Toh Iss New Year
Aap Kisse Khush Karenge’ or ‘Toh Iss Diwali Aap Kisse Khush Karenge’, was
further used to drive suggestions on gifting people that did not usually make
it to gifting lists.
·
Apart from associations on television and the digital space,
Cadbury Celebrations also utilized the in-store space strategically during the
festive season in order to be able to drive its sales during the period.
·
Not only that, Cadbury India, revamped its Gems positioning,
again, giving it an off-beat stature of ‘Raho Umarless’ that catered the
product that was thought to be for the young kids to a much wider audience.
Similarly the launch of Oreo Biscuits later in 2011 had shown a 40 per cent
growth of the brand seen in March 2012, as claimed by industry media reports.
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