73-year-old biscuit pioneer, Parle-G becomes India’s
first home-grown Rs 5K crore FMCG brand
Asghar Zaidi
In 2012, Parle Products sold Rs 5,010 crore worth of its flagship glucose biscuit brand at retail price.This meant sales of more than 100 crore packets across sizes every month, or 14,600 crore biscuits in the entire year, that is, 121 biscuits each for the 1.2 billion Indians.
Mayank Shah, group product manager at Parle Products, said the company's realisation was around 60-65 per cent of the retail sale
While Parle-G, with less than $1 billion in annual sales, is nowhere near the world's top-selling brands such as Coca-Cola and Gillette, it has a healthy lead over its closest Indian rivals such as Hindustan Unilever's Wheel and Rohit Surfactants' Ghari Detergent.
Value pays off
Started by Mohanlal Dayal Chauhan way back in 1929 at Vile-Parle, a Mumbai suburb, Parle Products first launched an orange candy and then other confectionaries before entering the biscuits segment 10 years later.
There was a time when Parle-G's dominance was threatened by rival brands, especially Britannia's Tiger, which targeted kids. But when Parle-G sponsored children's television show Shaktimaan on Doordarshan, it literally rescued the brand.
Net result
Parle-G increased its share from 67 per cent in 2002 to 79 per cent in 2012 while the share of Britannia's Tiger fell to 9 per cent from 26 per cent during the same period. ITC's Sunfeast brand too had over 9 per cent share in the glucose segment last year.
Jaguar Land Rover global
sales up 32% in January
Suhasini Seshan
Tata Motors-owned Jaguar Land Rover (JLR) today reported 32% increase in
global sales for last month at 34,877 units.
"January sales were up across every major market with sales up 74% in China, 46% in Asia Pacific, 33% in the UK, 24% in North America and 10% in Europe," JLR said in a statement.
"With one of the best month's sales performances ever, both Jaguar and Land Rover brands have had a very strong start to the year. This reflects the introduction of the all-new Range Rover as well as the 2013 Model Year Jaguar XF and XJ models," JLR director of Group Sales Operations, Phil Popham said.
"January sales were up across every major market with sales up 74% in China, 46% in Asia Pacific, 33% in the UK, 24% in North America and 10% in Europe," JLR said in a statement.
"With one of the best month's sales performances ever, both Jaguar and Land Rover brands have had a very strong start to the year. This reflects the introduction of the all-new Range Rover as well as the 2013 Model Year Jaguar XF and XJ models," JLR director of Group Sales Operations, Phil Popham said.
In January, Land Rover brand sold
29,118 vehicles, up 31%, with increased sales of Freelander - up 57%, Range
Rover — up 52%, including prior model, Range Rover Evoque (32%), Range Rover
Sport (17%) and Land Rover Discovery (14%).
Land Rover sales were up in all major markets with record January sales in several geographies, including the UK, USA and Germany, the company said.
The Jaguar brand sold 5,759 vehicles in January, up 40%, with increased sales of the XJ - up 70% and the XF - up 37%, the company said, adding that Jaguar sales increased in all major markets.
Land Rover sales were up in all major markets with record January sales in several geographies, including the UK, USA and Germany, the company said.
The Jaguar brand sold 5,759 vehicles in January, up 40%, with increased sales of the XJ - up 70% and the XF - up 37%, the company said, adding that Jaguar sales increased in all major markets.
Abhishek Shetty
Arvind Ltd has struck a deal with Iconix Lifestyle, a joint
venture between the Iconix Brand Group and Reliance Brands Ltd, to open stores for American lifestyle brand Ed
Hardy, popular for making graphic and vintage inspired apparel.
Reliance Brands, a unit of billionaire Mukesh Ambani's Reliance Industries Ltd, manages a JV with Nasdaq listed Iconix controlling the India rights for more than 20 niche fashion brands.
The deal to operate Ed Hardy marks a rare collaboration between Sanjay Lalbhai spearheaded Arvind and India's largest private sector company RIL, both of which started off in textiles in Ahmadabad. Arvind plans to open 10 exclusive stores for the brand, targeted at the 15 to 30 year-olds, in the first year even as the group targets a Rs 5,000 crore revenue from its retail operations over the next five years.
"With Ed Hardy in our stable, we have a strong presence in the youth segment. This is a cult brand and known very well in India," said J Suresh, MD & CEO of Arvind Brands & Retail Ltd, a fully owned subsidiary of Arvind Ltd. It also retails other international brands including Arrow, Gant, US Polo Association among others and registered sales of Rs 1,400 crore last year
The agreement with Ed Hardy comes at the back of Arvind announcing a deal with Australian surfwear brand Billabong in December last year as the Indian fashion retailer expands its global alliances on the highstreet. It recently acquired the local operations of British retailers Debenhams and Next, besides Nautica last year.
Reliance Brands, a unit of billionaire Mukesh Ambani's Reliance Industries Ltd, manages a JV with Nasdaq listed Iconix controlling the India rights for more than 20 niche fashion brands.
The deal to operate Ed Hardy marks a rare collaboration between Sanjay Lalbhai spearheaded Arvind and India's largest private sector company RIL, both of which started off in textiles in Ahmadabad. Arvind plans to open 10 exclusive stores for the brand, targeted at the 15 to 30 year-olds, in the first year even as the group targets a Rs 5,000 crore revenue from its retail operations over the next five years.
"With Ed Hardy in our stable, we have a strong presence in the youth segment. This is a cult brand and known very well in India," said J Suresh, MD & CEO of Arvind Brands & Retail Ltd, a fully owned subsidiary of Arvind Ltd. It also retails other international brands including Arrow, Gant, US Polo Association among others and registered sales of Rs 1,400 crore last year
The agreement with Ed Hardy comes at the back of Arvind announcing a deal with Australian surfwear brand Billabong in December last year as the Indian fashion retailer expands its global alliances on the highstreet. It recently acquired the local operations of British retailers Debenhams and Next, besides Nautica last year.
Gigitha Vadakoot
"IndiGo is planning a regional airline, following the SpiceJet model, which makes sense given the strong long-term demand outlook for tier II and III towns. Jet-Etihad deal hopes to force other airlines to prepare pre-emptive strategies to retain market share,
Through aggressive capacity addition last year, IndiGo wrested market share from Jet Airways, surpassing it as the largest airline by number of passengers.
The news about IndiGo's regional plan comes at a time when it is already in a spat with the aviation minister for allowing it to import only five instead of 16 aircraft. Meanwhile, the latest meeting of the aircraft acquisition committee, which took place Monday, has reiterated its recommendation of allowing IndiGo to import four more, but the final approval needs to come from the minister.
"The current imbroglio with the aviation ministry over the import of aircraft could have expedited this decision. The minister had made it quite clear that they would like to first assess what type of aircraft would be inducted by IndiGo and whether they would be able to fly to the smaller airports as envisaged in the governments policy of increasing connectivity to these towns and cities," independent aviation expert Rajan Mehra said.
"IndiGo is planning a regional airline, following the SpiceJet model, which makes sense given the strong long-term demand outlook for tier II and III towns. Jet-Etihad deal hopes to force other airlines to prepare pre-emptive strategies to retain market share,
Through aggressive capacity addition last year, IndiGo wrested market share from Jet Airways, surpassing it as the largest airline by number of passengers.
The news about IndiGo's regional plan comes at a time when it is already in a spat with the aviation minister for allowing it to import only five instead of 16 aircraft. Meanwhile, the latest meeting of the aircraft acquisition committee, which took place Monday, has reiterated its recommendation of allowing IndiGo to import four more, but the final approval needs to come from the minister.
"The current imbroglio with the aviation ministry over the import of aircraft could have expedited this decision. The minister had made it quite clear that they would like to first assess what type of aircraft would be inducted by IndiGo and whether they would be able to fly to the smaller airports as envisaged in the governments policy of increasing connectivity to these towns and cities," independent aviation expert Rajan Mehra said.
Mahindra
revs up bike launches
·
Mahindra & Mahindra
kicked off the new year with a preview of two of its new “intelligent machines”
that it says would redefine motorcycles in their class.
·
Mahindra 2 Wheelers,
M&M’s two wheelers arm, is readying for a comeback in the motorcycle
segment two years after having had to withdraw its first bike Stallio due to
glitches.
·
Powered by a 110cc
engine, M2W showcased the all-new Centuro and Pantero commuter bikes, will
first target the entry-level motorcycle segment which are designed to compete
with market leader Hero Splendor and other bikes in the segment like Honda
Dream Yuga and Bajaj Discover.
·
Currently, Hero Moto Corp
and Bajaj Auto lead the motorcycle segment that includes newer players such as
Honda Motorcycle & Scooter India and Suzuki, all of whom are planning new
launches. .
·
It aims to launch the
Pantero and the Centuro in the next couple of weeks while the commercial launch
of its other new products is expected to to take place by March this
year.
By: Prachi Trehan
50% sales of e-commerce sites like Indiatimes
Shopping, Myntra, Jabong from tier-II, III cities
Leading online stores such as Indiatimes Shopping, Jabong and
Myntra say that almost half, and in some cases more than half, of their sales
now come from tier-II and tier-III towns and cities.
"Consumers in smaller markets observe fashion trends closely and are now at par with the fashion sense of tier-I cities like Delhi and Mumbai," Manu K Jain, co-founder of Jabong.com, says. The site, which came into being just a year ago, gets 50 per cent of its sales from tier-II and III cities with men's footwear, apparel and accessories as well as sports categories driving demand.
"Consumers in smaller markets observe fashion trends closely and are now at par with the fashion sense of tier-I cities like Delhi and Mumbai," Manu K Jain, co-founder of Jabong.com, says. The site, which came into being just a year ago, gets 50 per cent of its sales from tier-II and III cities with men's footwear, apparel and accessories as well as sports categories driving demand.
Source: 4P
Dated: 11/02/2013
By: Jay Gandhi
Car sales set to slip into negative after a
decade
Car sales
are headed for their first crash in a decade as poor buyer sentiment and
adverse economic factors have hit demand badly. The market is feared to be moving
towards a negative growth this fiscal, the first since 2002-03 , and the going
is expected to be tough even in the next fiscal.
The
economic slowdown and its resultant effect on the corporate sector is one of
the major reasons behind the despondent mood among buyers. High interest rates
and rising petrol prices had already hit the industry badly. Traffic at car
showrooms remains thin and sales are increasingly getting difficult to come by.
The worrying reality for the carmakers is that the volumes are not picking up
despite attractive discounts. "Conditions are tough, and discounts will
remain a reality if volumes are to be maintained," a top functionary of a
Japanese auto major said, requesting anonymity.
Source: 4P
Dated: 11/02/2013
By: Jay Gandhi
Yamaha
to increase dealership network, customer touch points
With an
eye on increasing its penetration in rural India, two-wheeler maker Yamaha Motor plans to increase its dealership network to 450 and customer touch points to 1,400 by the end of this
year.
This is
part of the Yamaha's "major expansion drive" which would see
introduction of new products as well as dealership network expansion, India
Yamaha Motor director, sales and marketing, Jun Nakata, told PTI in an email
interview.
Source: 4P
Dated: 11/02/2013
By:
Jay Gandhi
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