MTV’s
foray into ‘Phablet’ industry
(By
Balaji Kalyanaraman)
- MTV in association with Swipe Telecom announces the launch of its first co-branded 6” Phablet, the ‘MTV Volt’
- Dual core processor, 8Mp camera, HD display and the latest Android Jellybean operating system.
- Device mainly targeted towards youth providing communication, information and entertainment on the move.
- MTV and Swipe have a two-year licensing agreement, where MTV intends to create a range of about 8-12 products which would be mobiles tablets as well as phablets, with a price point that will vary from Rs. 5,000 to Rs. 20,000.
- Volt, pegged at Rs. 12,999, addresses the top three to four needs of the consumer according to MTV – gaming, HD content consumption, dual SIM and aesthetic value.
- MTV Volt is India’s first 6” co branded product is going to be available at 10,000 retail outlets mainly multi brand outlets, telecom MBOs and also focus is on modern retail.
- MTV Volt will be available on ecommerce platforms too
Fevicol betting on B2B marketing; engages architecture
and design students
(By Manjiri Durge)
- In a B2B marketing effort, and hopping to engage students of design and architecture, Fevicol from Pidilite Industries, recently hosted the Pidilite Awards for Excellence (PAFE) ceremony.
- HISTORY:
These awards provide a
platform to young architecture and interior design students to showcase their
work. PAFE was incepted in 2004 and from initially being held in Mumbai and
Pune, it now covers more than 12 centres. This year 39 students from seven
architecture and interior design institutes were felicitated.
- MANAGER SAID:
Vishal Malhan, Chief
Marketing – Fevicol Division, Pidilite Industries says that the company
believes that young talent needs to be appreciated and their efforts recognised
and PAFE is one such initiative in this regard.
- FUTURE PLANS:
This year Fevicol is
planning to reach-out to more than 180 colleges and 750 students in 12 centres.
Besides these awards, which promote and encourage excellence in the field of
architecture and interior design, Fevicol also organises a variety of
interactive meets, sponsorship, training programmes and product demonstrations
for architects and interior designers on a regular basis through the year.
Berkshire, 3G To
Buy Heinz for $23 Billion
(By Anurag
Sinha - February 14, 2013)
H.J. Heinz Co.
(HNZ) agreed to be acquired by Berkshire Hathaway Inc. (BRKA, BRKB) and 3G
Capital for more than $23 billion.
Under the terms of
the deal, which has been unanimously approved by Heinz's board, shareholders
will receive $72.50 in cash for each share, a 20% premium to Wednesday's close.
Shares of Heinz,
which has been trading at all-time highs, were up 20% at $72.82 premarket,
topping the offer price and suggesting investors might be looking for a higher
bid.
Including debt
assumption, the deal is worth $28 billion.
The packaged-foods
company has struggled with weaker North American sales. But, Heinz is
continuing to exhibit strong sales in emerging markets.
"The Heinz
brand is one of the most respected brands in the global food industry and this
historic transaction provides tremendous value to Heinz shareholders,"
Heinz Chief Executive William R. Johnson said.
What the US
Airways and American Airlines Merger Means for Travelers
(By Anurag Sinha
– Feb 14)
American Airlines unveiled a
new logo on Jan. 17, 2013.
American Airlines and US
Airways announced Thursday they will merge their operations and become one
airline, called American Airlines. Together, they are the world's largest
airlines by passenger traffic.
The new American Airlines
will be headquartered in Dallas-Fort Worth.
The CMO League – an Exclusive Club for Marketers,
launched in India
(By Anirudh Seshadri – February 14th,2013)
·
The CMO League, the first of its kind exclusive club for marketers was
launched in the capital on Wednesday.
·
The League, an initiative by exchange4media, seeks to serve the purpose
of high-level knowledge exchange, thought leadership and relationship building
among senior corporate marketing leaders and brand decision makers across
product and service categories.
·
Canadian business executive, author, consultant and speaker, Don Tapscott
was the guest speaker at the inaugural edition of the CMO League
·
The CMO League has been designed with the idea of bringing together the
industry stalwarts to discuss and deliberate on the issues being faced by the
Indian marketing landscape today.
·
Through power dinners, roundtables, summits and talks involving marketing
industry leaders from across the world, the League will create a platform for
effective dialogue.
·
The membership of the club is by invitation only and is open to
individuals holding a current CMO or Marketing Director or an equivalent
position, reporting to a CEO of a company with an annual turnover of no less
than Rs. 1,000 crore ($ 200 million)
·
A 10-member Advisory Board representing the club members will set the
agenda for club activities.
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