ET Now-
Brand Equity
Most admired
personalities of 2012
14th
January 2013
In this
episode they have tried to decode and understand why today’s youths have chosen
personalities like Narendra Modi, Vijay Mallya, Sharukh Khan and Salman Khan as
their icons. In a poll conducted among youngsters aged between 15-23 years in
Mumbai, Bangalore, Kolkata and Delhi the personalities who have made an
impression on today’s youths are Rahul Gandhi and Narendra Modi in the category
of ‘most admired politicians’, Ratan Tata and Vijay Mallya in ‘most admired
business personalities’ and Salman Khan and Sharukh Khan in ‘most admired
entertainment personalities’.
The episode
has been aptly given the subtitle as “Goody two shoes-No good.” What is
noteworthy is that all these personalities have been in some controversy or the
other yet they are admired by today’s youngsters. The only non-controversial
personality to have made it to the top 5 was Ratan Tata. The selection of these
personalities by the youths has compelled experts to think if the current
generation is resorting more to ‘top of the mind’ thinking or are they
attracted to controversies and controversial personalities or have their moral
standards become more and more liberal.
To Sum it
up, the mantra with today’s youths seems to be ‘JO DIKHTA HAI WOH BIKHTA HAI’.
NDTV-
Storyboard
12th
January 2013
In this
episode of Storyboard they have showed how the viewership of news channels has
gone down in India post digitisation. The ratings calcuted by TAM show that
viewership of Hindi news channels has gone down by 7%, English news channels by
15% and overall by 3%. The reason for the decline, experts say, could be the
digitisation in metro cities. However they are hopeful that digitisation will
bring about a positive change in the future.
The second
part of the show tells us about the auto industry and the decline that it is
facing. Auto Industry seems to be going through a rough ride inspite of
spending heavily on print and TV advertisements. Marketing is set to be a
challenge for the auto industries this year. The mantra for the auto industries
this year is to relaunch and market its products in a more creative and
effective way. The need of the hour is to increase the creativity quotient.
Brand equity
ET now – most exiting brands of 2013
13th January
2013
A study
conducted all across India’s major cities called ET’s most trusted brands
1.
Apple laptop
2.
Fast track
watches
3.
Nokia
mobiles
4.
Coke cola
5.
Adidas
sports wear
6.
Samsung
galaxy tab
7.
Mercedes
Benz
8.
Sony cyber
shot camera
9.
Apparel
levis
10.Axe
Bharati Airtel CEO Sanjay
Kapoor quits.
NDTV |
Updated On: January 15, 2013 15:35 (IST)
·
India
is the biggest market for Bharati, which also operates in Shri Lanka,
Bangladesh & 17 South African counties.
·
Bharati
Airtel Chief executive officer Sanjay Kapoor has quit the company on February
28th
·
The
move comes a fortnight before Bharti Airtel is scheduled to report its third
quarter policy.
·
Gopal
Vitthal, Currently group director of special projects will take over as the
companies India CEO, effective March.
·
Mr.
Sanjay Kapoor was associated with Bharati from last 15 years
Maruti Suzuki to increase car prices by up to Rs.20,000 from tomorrow
PTI/ Jan 15th,
2013
·
India’s
largest passenger car maker Maruti Suzuki India today said it will increase
price of its vehicles across models by
up to Rs. 20,000/-
·
Said
by India chief operating officer (marketing & sales) Mayank Pareek.
·
It
is to offset the pressure of adverse currency fluctuation.
·
The
company sells a verity of vehicles starting from Maruti 800 to the imported
“Kizachi” at a price range starting from Rs. 2.09 lakhs to Rs. 17.52 lakhs.
·
In
the second quarter of this fiscal, the company had posted a 5.41 % fall in net
profit at Rs. 227.45 crore, hit by an unpredicted violence at Manesar plant and
low sales and currency fluctuation.
Headline: Luxury goods makers like Dior, Gucci others gatecrash big fat Indian
weddings
Dated: 11th Jan 2013
·
Source: ET Now
·
These brands are
chalking out strategy ahead of the wedding season to shore up sagging sales in
our country where luxury retail is yet to pick up. According to wedding planner
Mohan, the host at a recent wedding ordered 75 sets of scarves and ties from
Italy's Salvatore Ferragamo each
priced at 25,000, to be given away to close friends. French footwear and bags
brand Christian Louboutin has launched a special bridal footwear range in the country.
The list of takeaway goodies at times includes liquor. A few of the clients
have ordered blended whiskey bottles with the names of their special guests
etched on them. It is about the ego of many people with deep pockets.
·
India's luxury market is expected to reach $14.73
billion by 2015, from an estimated $8.21 billion this year.
·
This ploy of international luxury brands, however, is
also being seen as a threat to domestic brands' share of the wedding business,
especially in the accessories and menswear segments.
Headline: Coca-Cola to address obesity
in new ads, will they replicate their efforts in India?
·
Dated: 15th Jan 2013
·
Source: ET Now
·
Coca-Cola
began a new television ad campaign
aimed at getting on the healthy side of the national debate over obesity - a novel step for a company built on
sugary soft drinks. The ad goes on to promote steps Coke has taken, like
putting calorie counts on "the front" of its cans and other packaging
and increasing the number of its brands sold in smaller cans, to help consumers
make healthier choices.
·
The ads
establish a link between the company and its products and obesity, which could
be risky. It is the first time the company has gone on the offensive to tackle
widespread criticism that sugary sodas are one of the biggest contributors to
the obesity epidemic, and the ads drew criticism even before they were shown.
·
Michele R.
Simon, a public health lawyer who writes frequently about the food and beverage business said “This is not about changing the
products but about confusing the public. Coke is downplaying the serious health
effects of drinking too much soda and making it sound like balancing soda
consumption with exercise is the only issue, when there are plenty of other
reasons not to consume too much of these kinds of products.”
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