Dopaminers Group B1 Source Exchange4media.com 2/1/13

Suzlon awarded ‘Superbrand’ title for 4th year   

In its 10th edition, Superbrand India has awarded the ‘Superbrand’ status to Suzlon, which was among 86 other top brands selected this year. Over the past three years, Suzlon had been awarded the ‘Business Superbrand’ title, but this year the company has been considered as a ‘Consumer Superbrand’, which forms an exclusive group of winners selected first by the consumer and then by an independent Superbrands Council comprising eminent professionals from India’s corporate sector.

Superbrands is a global organisation dedicated to recognise, showcase and pay tribute to the best brands in each country. Participation in Superbrands is strictly by invitation only and hence Superbrands has proved to be extremely valuable in every country it exists.

The awards were held on December 6, 2012 in Delhi. Minister of State for Corporate Affairs, Sachin Pilot, gave away the awards.

 

i9 Communications bags PR biz of Bighdey Nawab

·         i9 Communications, a Comniscient Group company, has been assigned the public relations mandate for Bighdey Nawab, a well-known name in ‘Awadhi’ cuisine.

·         The agency will aim to create a brand aura for Bighdey Nawab amongst loyal and prospective food lovers and in the process generate brand recall.

·         Commenting on the development, Santosh Kulkarni, Director, Bighdey Nawab said, “We are delighted to have i9 Communications as our PR agency. Its understanding of the business and in-depth market knowledge will help us achieve our media and business objectives.”

·         i9 Communications has clients spanning aviation, food and hospitality, fashion, and FMCG sectors.

 

CRI Events unveils new brand identity

CRI Events has taken a leap and revamped its logo after 16 years of its existence. The brand creatives have been created in-house by Creative Director Harshit Sinha.

The new logo depicts a vibrant, bonded and fresh outlook. The new logo resembles the symbol of ‘Sigma’.

Speaking to exchange4media, Rajesh Varma, Founder & Director, CRI Events, said, “The business has evolved so much in the last 16 years that we felt the need to change with the evolution. Our thought was to keep it simple and creative and I think we have hit the nail in the head with this new look. It epitomises all that we stand for and I am very proud of the team to have managed the same internally.”

For CRI, innovation comes from blending. CRI Events believes there is no real formula for fascinating experiences, but there are common threads. When blended, these threads create extraordinary experiences – the thread to ideate, the thread to create and the thread to fascinate. All this forms the essence of CRI’s new logo.

Speaking further about the logo, Harshit Sinha, Creative Director, CRI Events, said, “Sigma is a Greek letter which means bonding. Through this logo we have tried to showcase a perfect bonding between our three major processes – to ideate, to create and to fascinate our clients and audiences. The vibrant colour gradient signifies our dynamism and the ability to adapt.”

The new brand positioning of ‘We are Dynamic and Flexible’ will be adopted by CRI Events along with the new identity. The revamp of the brand’s identity will be showcased through social media and the company’s website.

ASCI doubles number of misleading ads monitored

Since its inception in May 2012, the National Advertising Monitoring Service (NAMS) of Advertising Standards Council of India (ASCI) has been successful in doubling the number of misleading ads that have been registered with the Consumer Complaints Council (CCC) in the first six months of the year.

In relative terms, the number of ads against which complaints have been upheld has jumped significantly from 177 over full year last year to 205 within a short span of six months for the period in the current year (May to October 2012). NAMS has been instrumental in rigorously tracking most of the advertisements being released across print and television.

Commenting on this achievement, ASCI’s Chairman, Arvind Sharma, said, “This is a commendable milestone for the National Advertising Monitoring Service initiative introduced by ASCI, as we have been successful in doubling the number of misleading ads tracked within a very short period. NAMS is equipped to closely scrutinise a wide range of ads, thus preventing the exposure of misleading communication. We are confident that the NAMS initiative will go a long way in not just helping the ad self-regulation redressal process manifold, but also in safeguarding the interest of Indian consumers.”

During October 2012, the CCC upheld complaints against 16 out of 23 advertisements. There has been a notable rise in the education sector ad complaints being upheld. During the same period, companies in the healthcare, personal care and insurance space were also seen to be releasing ads that make misleading claims.  

During the month of October, the CCC received complaints against seven additional advertisements. The complaints were received against the advertisements of Preethi Kitchen Appliances’ Preethi Mixer Grinders, Modi Naturals’ Oleev Active Oil, Okaya Power’s Nasaka Xtra Pure Water Purifier, Nails Arina, Om Sai Ayurved India, Cadbury Dairy Milk, and Johnson & Johnson’s Listerine Mouthwash. However, as these advertisements did not contravene ASCI’s codes or guidelines, and the complaints were not upheld.