Eagle - Group B6- Source - Tv shows

Dominos(jubilant foodworks) manages consumer expectations with analytics (Storyboarsd 31^st Dec)

                               -By Suhasini Seshan

·         “The challenge that one faces is how to engage consumers, keep on giving new reasons for consumers to come back to us” say Harneet Singh Rajpal, vice-president, marketing at Dominos

·         We are a delivery business and we tend to collect lot of data of our consumers.millions of exsisting and new customer data is stored.

·          big challenge faced how to use this data to make sense out of it and drive business from it. Now we have made a lot of progress in analytic side. We have been now deploying very advanced level of analytics to make models out of these data.

·         initiatives are, to build a brand

·         Dominos we just launched online ordering sometime back and we were the at first company in food space to have e-commerce portal. Now we have just launched our mobile ordering. So, this is has been made possible with the joint efforts of our marketing team and IT teams

·          So, a consumer who orders Dominos Pizza for the first time through if he walks into our stores or he calls up we can predict whether he is going to come back to us in future. It depends on the kind of order he places and the time of the day he places an order.

·         We make lot of clusters and segments. Just to tell you that today in marketing department we have a separate vertical whose job is only to do marketing activation based on the analytics that we do.

·         Q: So, the data analytics team is a subset of the marketing team? Share a couple of initiatives that you feel are a result of the insights that have come out of this data analytics.

·         A: I would share two examples. One is the Consumer response program that we run is to my mind one of the best and most efficient CR programs in the country today. We get almost 28-30 percent response rate on the mailers that we send out. The ROIs of the program runs into almost 200-300 percent. So, that is one program which is completely based on analytics. It is done with top half a million consumers of Dominos.

·         Apart from that we recently started a program which we call CLM program, a customer lifecycle management program. Here we do activation with almost all of our 7-8 million consumers that we have in our database. This is a completely automated program, no manual intervention.

·         We have actually written logic as to which consumer has to be activated at what point of time through which medium and what offer has to be send. So, on the basis of the transaction that the consumer displays with us the system automatically triggers a mixed response. Also there is a stimulus for him depending on some of the analytic models that have been created.

Jagson Airlines wants to spread wings into pan India

(Jan 8 Brand Equity ET NOW)

 -By Abhishek Shetty

·         The grounded kingfisher has brought in newer opportunities for other airlines like Delhi based Jagson airline to expand their business say aviation industry experts.

·         Jagson airlines started operations in 1991 but limited its services only to Himachal and Uttaranchal.

·         But now it wants to go pan India and that’s why its applied schedule operators permit to aviation industry

·         Now we can say that Jagson will replace kingfisher.

·         It is not only Jagson but also Air Kerala sponsored by Kerala government to fly to gulf countries.

·         Another airline planned by Gopinath pioneer of low cost carriers in India

·         Thus we can see a huge opportunity for the low cost and smaller airlines in India.

Tata Motors offers highest ever discounts to push sales

(Jan 5 Brand Equity ET Now)

-By Asghar Zaidi

Tata Motors offers discount to the tune of 3-5 lakh rupees which is not the usual trend, like in December sales generally companies offer discount of 45k-50k to maximum of 1 lakh rupees due to low sale. This is due to the large inventory pile up in Tata motors which show that there is a commercial vehicle industry slow down. There could also be a production shut down at Ashok Leylands as well as they also offering huge discounts to close about 1.5 lakh rupees and Eicher offering close to 3 lakh rupees. However Tata Motors is leading in offering discounts. Mining and construction activities being shut is a reason for the production shut down of the industry.

Samsung Electronics Co Ltd is expected to widen its lead over Apple Inc in global smart phone.

-By Prachi Trehan

Samsung Electronics Co Ltd is expected to widen its lead over Apple Inc in global smart phone sales this year with 35 percent growth, helped by a broad product line up, market researcher Strategy Analytics told Reuters on Friday.

Apple, the world's most valuable technology company, and Samsung Electronics, the most valuable in Asia, have battled fiercely in the global mobile device market, which they dominate, although Samsung is also a supplier to Apple.

Samsung may launch the Galaxy S IV, a new version of its flagship smart phone, in April, and the Galaxy Note III tablet and a series of other new smart phones over the course of this year, media reports and analysts have said recently."Samsung plays in more segments and this should enable it to capture more volume than Apple (assuming Apple does not launch an 'iPhone Mini' this year)," Mawston said. Samsung Electronics, once a laggard in the smart phone market, has quickly surpassed Apple as the world's largest smart phone maker. Brian J. White, a researcher at Topeka Capital Markets, on Wednesday raised the possibility that Apple may launch a smaller and lower-priced iPhone - the iPhone Mini - to further penetrate markets such as China and India."We expect Samsung to slightly extend its lead over Apple this year because of its larger multitier product portfolio," Neil Mawston, executive director at Strategy Analytics, said in an e-mail interview with Reuters.

Apple returning the offensive, could roll out a smaller, cheaper "iPhone Mini" next year to grab market share by targeting demand from users of lower-end smart phones, Strategy Analytics said. White said in a report that he believed Apple will launch the next iPhone, the iPhone 5S, in May or June, and offer more options in screen sizes. This would eventually open up the possibility for the iPhone Mini, he said.

South Korea's Samsung Electronics is forecast to sell 290 million smart phones this year, up from a projected 215 million in 2012, the research firm said. Apple's smart phone sales are projected to reach 180 million this year, up 33 percent from last year, slightly trailing Samsung's 35 percent increase. This will give Samsung a 33 percent share of the 2013 smart phone market, up from last year's estimated 31 percent, while Apple will hold 21 percent, versus last year's 20 percent. Global smart phone shipments will jump 27 percent to 875 million this year, slowing from last year's torrid 41 percent pace as growth is easing in many key markets such as North America, China, the developed economies of Asia, and Western Europe, Mawston said.

Bumpy roads ahead for 2-wheelers in India

 (Jan 9 Brand Equity ET Now)

-By Gigitha Vadakoot

2 wheelers which was the fastest growing segment for the past 2 years is now showing signs of a slow down and it is being said that the worst is yet to come. Inventories are piling up and the pace of growth is at the lowest gear according to the Bajaj MD and he says that he expects the next 3 quarters to remain flat and only those who have better strategies and better products will be able to sustain. High fuel prices is one of the reasons for the high slow down. Hence 2 wheeler manufacturers are into aggressive product launches to give a push to the demand. Bajaj with Discover 100T and M&M with their 2 new models have been rolled out to get a foot hold on the market.