Headline:
Two wheeler sales zooming in rural India
Summary-
According to a latest report by the Centre for Monitoring Indian Economy (CMIE), utility vehicle sales grew by 56.8 per cent in the April 2012-January 2013 period. Riding on the demand for SUV and people carriers, the rural oriented passenger vehicles sales grew by 6.8 per cent – car sales in contrast was down just under 2 per cent.
According to a latest report by the Centre for Monitoring Indian Economy (CMIE), utility vehicle sales grew by 56.8 per cent in the April 2012-January 2013 period. Riding on the demand for SUV and people carriers, the rural oriented passenger vehicles sales grew by 6.8 per cent – car sales in contrast was down just under 2 per cent.
Review:
This is because; the cc
categories have provided the rural Indian consumers a variety of options to
select from and that too without shelling out more. The trends are likely to
get stronger as more products are in the offing.
Experts view that the
rise of this segment is largely due to ever-increasing petrol prices and rural
masses’ obsession with mileage and price.
People in rural prefer bikes with higher mileage and lesser costs. Not many buy high-end models of bikes here.
People in rural prefer bikes with higher mileage and lesser costs. Not many buy high-end models of bikes here.
As per the estimates,
of the million bikes sold in the country per month, 45 per cent come from
100-125cc segment. Of this, 65-70 per cent sales are in the rural market.
Therefore, this market is vital to garnering volumes.
Headline:
Akai aims Indian rural markets
·
The Japan-headquartered consumer electronics brand was
brought into India by the Mulchandani family-owned Baron International in 1994.
·
Akai, the consumer electronics giant is coming back to India with a
new agenda. The company is readying for a fresh innings in India by
establishing a healthy chain of distribution and service centres across the
country with a special focus on smaller towns and semi urban centres.
·
In its new avatar the
company plans to add smart phones and cooling solutions by next year to its
current range of flat-panel TVs, DVD players and audio video systems.
·
Akai’s focus is to tap tier 3 and tier 4 markets aggressively
in a bid to cater to the colour TV market once again. Like earlier, they will
play game in small towns where the consumer is yet unexplored, followed by an
aggressive expansion of our portfolio.
·
The brand is trying to position itself as a mass premium product,
which will be 5-8 per cent cheaper than others but on par with Indian and
Chinese brands.
Headline:
ITC to invest Rs 500 Cr in Assam
·
The
multi-business corporate major ITC has planned to invest Rs 500 Crore in
the fast moving consumer goods sector, especially in
the food processing industry, in Assam.
·
This was
an attempt made in order to become the largest consumer goods
conglomerate in the country.
·
“While we
have gained considerable market standing in each of our non-cigarette FMCG businesses,
we aspire to be market leaders in each segment that we are present in. Foods
and personal care will be important drivers,” ITC Chairman Y C
Deveshwar said.
·
Founded
in 1910, ITC is one of the largest multi-business corporate enterprises in the
country with a turnover of around US 6 billion Dollars.
·
With an
attempt to venture into a relatively new market ,ITC has definitely is trying
the reach out in the market.
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