Philip
kotler speaks
Janhavi
Satish Patil All
About Ads
·
5th
P of marketing is Pace.
It
refers to the exasperating speed at which all the innovation, customer service
etc are taking place. Innovation alone is not sufficient but innovation with
speed is the necessity of the hour.
·
Change
in advertising due to the data available.
Big
data is changing advertising. Earlier advertisements were directed at masses
but today, we have segmented the masses due to the excessive data. Today with
FB, twitter one can provide the customer with specially tailored advertisements
targeted particularly at you. Customization is future.
·
Many
famous and well established companies have very less marketing costs?
Companies
like Apple and Amazon today have minor marketing expenses as compared to their
overall expenses. This is mainly due to the fan group they enjoy. Fan group is
that group of individual that not only religiously buy the product but also
tell about it to their friends through various mediums, e.g. Facebook. Word of
mouth is the best kind of marketing, thus companies can afford to have low
marketing expenses. Ideally satisfied customers are the best fans.
·
Why
aren’t Indian brands becoming global?
Indian
market is so huge that the Indian company need not resort to exports to extend
their market. Indian companies have a vast untapped market in India itself thus
there is already enough to work on.
·
Best
Indian Brand according to you?
Tata
nano. The thought, by which Tata came up with the car was fantastic. It suited
the requirement thus the perfect timing, considering the rising accidents and
the Indian consumer aspiration.
CEO’s
Talk Pay for Performance
Nikhil Narayanan All
About Ads
·
IPG Media Brands
acquire Indian based digital agency company, Interactive Avenues
·
Acquisition was
done in mind long term growth through multiple channels claims Amar Deep singh,
Cofounder, Interactive agencies
·
Matt Seiler,
Global CEO and Shashi Sinha, CEO are the two guest at the show
·
Acquisition was
done in line with long term strategy of creating hub model globally via Brazil,
India, Europe US, and Australia.
·
Digital content
is being undersold by agencies to clients
·
Both CEO’s claim
Pay for Performance is the way forward and not Lead Generation
·
Mark wants
clients to move away from silos to client business needs
·
Also instead of
focusing on channels all message must be customer oriented not budget oriented
·
Agencies also
need to come out of the fixed base compensation model currently being followed
·
Pay for
performance model has agency compensation linked to business outcomes for the
client Eg: Club Mahindra
·
Conversion rates
and purchasing power parity are two factors dragging India back in global
competition
·
CRM, and
Segmentation have not been fully utilized in India by agencies presently
·
In three years’
time they expect this model to be the need of the hour and prevalent
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