Group A1- NewsHounds- Source -Business standard

Mahindra bets on maiden e-car launch

(By Arpit Aggarwal)

·         The e20, an all-electric, four-seater passenger car, will be the first model under the Mahindra reva stable to be launched.

·         The date is set for next week.

·        Developed by the former Reva Electric Car Company, renamed Mahindra Reva Electric vehicles, as the NXR, the e2o will replace the existing REVAi and will be launched as the most cost efficient car to own in India.

·         The two-door e2o (the name stand for energy to oxygen) is the first vehicle from the Bangalore based company after it was acquired by the Mumbai based Mahindra & Mahindra in 2010.

BBC World News to launch new global marketing campaign

(By Manjiri Durge)

·         'Live the Story', the new brand positioning, will go live on March 14

·       The activity will include television, press, online, radio, Out of Home and experiential media.

·        The ‘Live the Story’ campaign focuses on BBC World News and BBC.com/news and its ability to engage audiences through reporting.

·       With more journalists in more places than any other international news broadcaster, the BBC brings unrivalled depth and insight to news from around the world, and because our journalists live the story, our audience can live the story along with them," it said.

·       There is also a "substantial digital element" to the campaign that follows the lead of the television creative and offers users an added layer of interactivity. In addition there will also be interactive press ads, digital out of home ads and experiential activity.

·         BBC correspondents and presenters live through the most amazing, terrifying, and sometimes life-changing moments so that they can bring these experiences directly to the audiences. Who better then to be the focus of both the brand campaign and the marketing efforts?

Growth optimism in M&E: Ficci-KPMG

(By Kunal Rao)

·         The Indian Media and Entertainment (M&E) sector grew from Rs 72,800 crore in 2011 to Rs 82,100 crore in 2012, growth of 12.6 per cent
The report suggests recent policy measures by the government can pave the way for gradual recovery for the economy

·         Television
In the television sector, KPMG believes digitisation of cable is expected to bring transparency and raise subscription revenues for multi-system operators (MSOs) and broadcasters.

·         Print
The report said the Rs 22,400 crore print industry grew by only 7.3 per cent in 2012, from Rs 20,900 crore in 2011.

·         Films
After several years of muted growth, 2012 was an exciting year for the film segment, with the audience returning to theatres.

·         Radio
The radio segment had muted growth of 10 per cent in calendar year 2011 and reached revenue of Rs 1,270 crore, compared to Rs 1,150 crore in 2011.

·         Music
The report says 2012 was the year of discovering music. Consumers finally showed some indication of broadening the consumption beyond Bollywood, as other genres showed vibrancy.
by 2017.

·         New Media
New media continued its growth trajectory in 2012, albeit slightly slower than the previous years, with estimated growth in advertising revenues of close to 40 per cent over last year.

Hero MotoCorp gears up for international foray

( By Anirudh Seshadri)

·         The country’s largest two-wheeler maker Hero MotoCorp, which is set to kickstart its international business by foraying into new geographies by the end of this financial year, will design and develop all future products taking into account requirements in global markets.

·         While hybrid scooter Leap is scheduled for an international launch upon introduction, senior company executives hinted that the company is working on a few other products as well to expand its footprint overseas.

·         Anil Dua, senior vice-president (sales & marketing), Hero MotoCorp said that the Leap was not only targeted at Indian customers but was also for the global market.

·          The company has identified 30 countries for its international business operations and is on course to enter 8-10 new markets in Africa and Latin America by the end of the current fiscal.