Business reading report Group No B5
Team
Name: Ninja Readers
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Team
Tagline:
“Rooted in Reading”
Dated: Dec 3rd,
2012
Game is not over yet for Sachin
|
The trend world over suggests
that superstars who retire from their game don't necessarily see a drop in
their fortunes. Brands continue to exploit them in some way or the other
Gaurav Laghate & Viveat Susan Pinto
Mumbai Dec 03, 2012, 00:35 IST
|
As we know,
Sachin Tendulkar is considering retirement, here in this article we are
discussing about his brand value in endorsement market. As
Melroy D’souza, chief operating officer of celebrity and sports management firm
Professional
Management Group (PMG) says, “Sachin is bigger than a
cricketer.
To support this forecasting; different
examples are given.
Indranil
Das Blah, chief operating officer, Kwan Entertainment and Marketing Solutions,
says, “Once Sachin retires, he will continue to be a big draw for brands, the
reason being his lack of visibility on the field. People are used to seeing him
on the field.
Dated: Dec 3rd, 2012
My Best Campaign: Rohit
Ohri
The
campaign identified with the aspirations of the youth
In
this interview; Rohit mentioned campaign he made for Pepsi with the tag line
“Yeh Dil Mange More” (YDMM) which
continues being one of the most recalled brand taglines. The idea was to
communicate that it was the heart craving for ‘more’. At the time this campaign
came out, India was witnessing a change; its generation was seeing a change.
The country was liberalising. Global brands were coming in. Technology was
transforming lives.
To
promote this tag line they came up with 2 add campaign
·
SRK,
Kajol & Rani mukharjee.
·
With
SRK & Indian cricket team where SRK replace Sachin Tendulkar in search of
Pepsi.
To
show the effect of this campaign; he gave an example- When the Indian flag
proudly fluttered over Tiger Hill in Kargil on the morning of July 4, 1999, and
Captain Vikram Batra joyously yelled, ‘yeh dil maange more’, this tagline
became India’s way of life.
Dated: Dec 5rd,
2012
Street divided on RBI
action in Dec policy review
|
RBI hold repo rate, CRR;
focus shifts to growth.
The
RBI kept interest rates on hold, ignoring government pressure to reduce
borrowing costs, but said it was shifting its focus towards boosting a flagging
economy, raising the odds of a rate card as early as January 2013.
The
RBI rechecked guidance from its last policy meeting in October that it was
likely to resume monetary policy easing in the January-March quarter, as
inflation pressures are expected to ease in the next few months.
As the
inflation rate is very high, the RBI has kept its key policy rates on hold
since a 50 basis point cut in April 2012. This is the contrasting step in
comparison to the other big emerging market Central Banks in China, Brazil and
South Korea that have been so aggressive in easing policy to support growth.
Dated: Dec 7rd,
2012
Retail stocks rise as UPA wins
FDI vote
The Lok
sabha voted on Multi brand retail FDI after two days of debate and as expected,
the government won the debate by a margin of 253 to 218. As per the commerce
minister Anand Sharma, decision on FDI in multi brand retail was not taken
overnight.
UPA Alli Nationalist
Congress Part, which the major partner in Maharashtra government, suggested
that it was not completely onboard regarding implementation of FDI in retail.
With its leader Praful Patel saying the
state’s coordination committee will assess its impact as it did not want small
retailers to be hurt. But at the same time, he rejected the Opposition
contention that FDI was bad for the country.
18th
Dec 2012
Retail Tide
coming, realtors to go with the flow:
With
acceptance of FDI in retail, foreign retail players are waiting eagerly to
setup their outlets in India. Rising on the occasion, domestic real estate
players are trying to reach out to these foreign players. Real estate players
claim that they are in talks with foreign retail chains to build customized
retail stores according to the front-end, back-end and commercial requirement
of foreign retail majors.
For
instance, Noida based Supertech is in touch with Swedish furniture maker IKEA
and is showing them space in NCR (DELHI). Another real estate company, Raheja
developers, is in talks with multi brand players like Woolworths and Tesco from
Australia and UK respectively. Similarly, real estate developers like AMR
infrastructures Ltd and Mantra Realty said that they are in direct contact with
foreign players but declined to name any.
All
these foreign players want a large format stand alone store and is not
considering space in malls. On the other hand, real estate giants like DLF and
UNITECH denied being in talks with any foreign brands saying that multi brand
policy still needs further clarity.
4th
Dec 2012
|
Apple has announced the launch of the iTunes
Store in India, Russia, Turkey, South Africa and 52 additional countries. Apple
owners will have an access to over 20 million songs available to purchase and
download on iTunes store. The iTunes have kept its prices pretty nominal for
the Indian market. For eg. For latest bollywood movie songs, per download will
cost around Rs 12. Along with this, high definition movies can also be
purchased or even rented by the iTunes store. Experts feel that, Apple’s launch
will bring new visibility and emphasis to legal entertainment and multimedia
content. They feel that it’s great news for the industry as it will help to
curb the piracy to a very large extent. It also provide a new way to film
producers to monitise their library. The only dilemma for movie or music from
iTunes store is that the consumer will require a valid credit card with a
billing address in the country. This is the only possible hitch for the users.
This is where Nokia scores who offer operator billing service with Vodafone and
Airtel.
17TH December
2012
More
life, power to computing in India in 2013
BS Reporter / New Delhi Dec
17, 2012, 17:54
In 2012 we saw the
emergence of convertible devices (for example laptops that can be turned into
tablets), smarter tablets and ultra-books, in 2013 we will see more powerful
computing devices, laptops with all-day battery life and devices which go
beyond touch and recognise facial and hand gestures. Computer chip maker Intel on Monday said it
foresees a vigorous change in computing in 2013 with the emergence of a
highly-connected multi-device landscape. "The traditional input devices
such as keyboards and mouse will be challenged by the new input methods such as
voice and gesture recognition. Besides, tablets and convertibles and new
devices will enter the market blurring the boundaries between PCs and
tablets," Sandeep Aurora, Director - Marketing, Intel South Asia said.In
2012, various device makers such as Dell have launched Intel-based Ultrabook
convertibles that become a tablet when one needs it. Besides, laptops with long battery life that
runs without charging for 10 hours, are also going to be a reality in 2013, he
added. The company will also launch its fourth-generation Intel Core Processors
that will boost performance in all devices from mobiles to tablets to ultrabook
convertibles. This is also likely to enhance the battery life of the device.“A series of
tablets from Intel-based Core as well as Atom processors are all set to take
the market by storm in 2013,” Aurora said. He said the latest Windows 8 tablets
have begun shipping, and in the first half of 2013 Intel will also deliver
Android-based designs to the Indian market. The company also expects to
see new Intel-based smartphones to be launched in 2013. In 2012, the first
Intel-based smartphone -Lava XOLO X900 was launched in India. “2013 will see
more such devices hitting the market at affordable prices," he added.
Intel expects many organizations to adopt tablets. Enterprises would see higher
usage of tablets and smarter devices. Moreover, 2013 will be a turning point
for cloud deployment in the Asia Pacific region. Another big trend that
will emerge in 2013 is analyzing the big data. "Storing and analyzing the
massive amounts of user data to give near real-time insights into customers'
behavior to tailor products and services to exceed customers’ expectations,
will gain momentum in 2013," he added.
10th December 2012
Godrej Consumer lowers the price bar for crème
hair colour
|
Size of the hair colour market in India Rs 1,800
cr
|
Viveat Susan Pinto / Mumbai Dec 10, 2012, 00:37
IST
|
Mumbai-based Godrej Consumer Products Ltd (GCPL) has launched single-use hair
colour packs at Rs 30, far lower than the current price of similar products in
the market place. The launch has happened under the Expert brand name in the crème segment, one of the four
lines in GCPL’s hair colour portfolio, the others being Renew, Nupurand Soft.
To promote it, GCPL has launched a new
advertising campaign and is also pushing the product aggressively at the retail
level. While announcing the company's second quarter results recently, Managing
Director Mr A Mahendran had said they’d look at all possible levels of growth
in core categories Market experts say cutting prices while retaining value is
the best way for GCPL to move ahead in hair colour, giving stiff competition to
local and foreign players. GCPL derives nearly 15 per cent of its domestic revenues
from hair colour, the others being house insecticides and personal wash, 45 per
cent and 25 per cent, respectively. It has dominated the powder hair colour
segment within the roughly Rs 1,800-crore hair colour market in India but has
struggled in crème, dominated by multinationals such as L’Oreal. According to industry
estimates, powder hair colour constitutes 45-50 per cent of the market, while
crème is 25 per cent. While powder is growing at 15 per cent yearly, crème is
growing at 20 per cent, partly because of the ease with which one can use it.
But crème is also higher priced. Typically, powder hair colour is available
between Rs 10 and Rs 20 for a small pack. Crème price points, which for a long
time were above Rs 100 for a 100-ml bottle, began coming down last year, when
L'Oreal, which has Garnier Colour Naturals at the lower end of the market,
launched a 40-ml product of the latter at Rs 59. Till that time, Garnier Colour
Naturals was available at Rs 150 for a 100 ml pack. Rivals such as Streax from
Mumbai-based Hygiene Research Institute ( HRIPL) and Colour Mate came out with products
priced between Rs 45 and Rs 50 for a 40-ml unit. Their 100-ml units were priced
between Rs 105 and Rs 150. The Rs 30 crème sachet, also a 40-ml pack, launched
by GCPL, say market experts, is likely to be a game changer.
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