Business reading Report By
Group No: A4
VORACIOUS READERS
Our need and greed is to read
Tenure :- 2/12/2012- 19/12/2012
4D Retailing (DEC 4)
4D Retailing (DEC 4)
Entire news to be read
from the link mentioned below:
Synopsis
·
Only a fifth of the consumers are really keen
on a product/ brand switch.
·
A little over 50% of consumers being even
aware of new product innovations.
·
Over 90% of consumers are unaware of product
innovations and what the new products really offer as benefits.
·
Approximately 20% of the consumer base gets
its new product awareness from retail and nearly 90% of the same base continues
to get it from television indicating that real time spent on television far
outweighs retail space.
·
India’s retail format in its first dimension:
Uni-dimensional form of selling.
·
India’s retail in its second dimension: Kirana’s.
·
India’s retail in its third dimension: Modern
format retailing.
·
Welcome to 4D: How
does the consumer feel after buying?
·
In a R22000-crore-plus industry, only about
R2,000 crore or less is spent through retail.
Eyeballing 2012 (DEC 18)
Entire news can be
found on:
Synopsis
·
The year was characterized by uneven creative output in
advertising.
·
The year 2012 in terms of advertising output hasn’t
distinguished itself in any particular way that may make people look back and
remember.
·
Advertising goes through cycles of creativity, and we have
the seen proof of it in the last few years but 2012 hasn’t been able to offer
anything equivalent to it in terms of freshness or scale.
·
The moving away of the telecom as a category, coming up of
advertising of the Internet start-ups.
·
Some of the advertising which managed to create an impact:
·
Vodafaone’s advertising:
Doesn’t follow the beaten path. They use a simple idea.
·
Flipkart’s advertising: Stood apart from the rest and created
a sort of advertising benchmark that remains elusive to most other internet
start-ups. Due to its campaign it has become one of the most recognised online
shopping brands in the country.
·
Idea’s advertising: Campaign delivers a message of social and
communal harmony. Not as stark or vivid as its earlier campaigns.
·
IPL’s advertising: Hit the bull’s eye.
·
KBC’s advertising: “Only knowledge can help you get
recognition and respect”. Reached out to its core audience.
·
Tanishq’s advertising: Chose an anonymous, everyday couple to
tell its story. One of the better ads.
Game changers: HBO Asia and Eros
International
·
HBO Asia, that has a growing network of
premium movie channels across 22 territories in Asia, and Eros International
Plc have come together to launch two 24-hour premium television channels for
India — HBO Defined and HBO Hits.
·
To be launched on digital platforms,
these will be advertising-free movie channels showcasing a mix of Hollywood and
Bollywood movies.
·
Due to the absence of advertising
funds, the profit sharing revenue model of the channels is based on
subscriptions.
·
Kishore Lulla, Executive Chairman, Eros
International Plc, says, “These channels are going to be launched only on
digital platforms and we are looking at the subscription fees of Rs.100 per
month for both the channels.
·
Currently, India has a base of 75
million subscribers and another 100 million will be added by 2016.
·
You will see several players in the
premium television space soon and Eros and HBO are the game changers.”
ITC’S DIET PLAN (DEC 11)
·
ITC started selling packaged foods in 2001
·
Today packaged food is a 4000 cr market , growing at 20%
annually
·
Instant noodles, ready to eat meals, biscuits
·
Biscuit industry of 2000 cr
·
ITC ranked 3rd in biscuit category (with 11%
market share) after Britannia and Parle
·
ITC is a leader in cream biscuits with 25% market share, major brand ‘Sunfeast’
·
Launched Yippie noodles which soon gained 10% market share in
noodles category
·
Aashirvad aata- 30% market share of 6000 cr market
·
ITC- fastest growing division is packaged food
·
Strong marketing strategy by The creative duties are divided
between five agencies —Ogilvy,Grey,McCann Erickson,Draftfcb Ulka and JWT.
·
Consumption of biscuits is more habit driven. Thus, here over
a period of time, by creating an emotional bond between the brand and the
customer, each brand tries to convince the consumer how life will be better by
eating its biscuits
·
Interestingly, over the years,much of the dependency on
television and other traditional media have shifted to other marketing tools.
The company follows what it calls the ‘sell-in and sell-out ‘approach
·
For ITC,its investment in e-Choupal, which has a network of 4
million plus farmers, over the years has paid big dividends. Through
e-Choupal,it procures all its raw materials from farmers directly, and this has
helped ITC in controlling its input costs. “The e-Choupal model has given us a
fair amount of advantage when it comes to sourcing raw materials. Besides this,
what adds to the strength is how we are able to trace the commodity through
identity preserved procurement, which further enables in customized blending to
support local taste palettes, “said Dar.
MARKETING NEWS IN A JIFFY:
NOTE: The details of
the news mentioned below is available on http://www.financialexpress.com/livearchive/business-news
Dec
2
·
Citibank plans 'Cyber Monday' like e-shopping sale
in India.
Dec
3
· Chrysler, Hyundai U.S. auto sales rise in November.
· Expect to finalise a partnership with BMW this fiscal: TVS.
Dec
4
·
iTunes debuts in India, download a HD movie for Rs 490.
· Flayed by Sushma Swaraj, McDonald's defends its French Fries.
· US, Europe to be focus markets for future growth: Wockhardt.
·
Maha govt to start luxury bus service to boost Konkan tourism.
· Deepika Padukone is Garnier's new face.
· Struggling Nokia to sell head office building for 170 mn euro.
· Flipkart, Bharti Walmart under lens: Anand Sharma.
Dec 5
· US-based Woxi Media launches SmartPod for TV in India.
· Panasonic unveils Toughpad, Windows 8-powered ultrabook.
·
FDI in multi-brand retail to push growth: Goldman Sachs.
· How Wal-Mart got a foot in the door of India's retail market.
· Govt stops sale of e-rickshaws.
Dec 6
· Facebook, Yahoo, Google most accessed sites by mobile web users: Bharti Airtel.
· Now, Intel to make smart phones with their chip in India priced at Rs 7,000.
· After KamaSutra condoms, Raymonds enters energy drink space.
Dec 7
· Apple to produce line of Macs in the US next year.
· Next Galaxy phone’s screen likely to be unbreakable.
· India would become nation of sales boys, sales girls: Jaitley.
Dec 8
· Tatas won't get into airline business, says Ratan Tata.
· PepsiCo ropes in five new brand ambassadors for Kurkure.
Dec 9
· Reliance Industries opposes uniform marketing margin for natural gas.
· Mitsubishi to exit sedan market; focus on SUVs in India.
Dec 10
· Maruti Suzuki launches limited edition of A-Star Aktiv.
· Dabur signs Ajay Devgn as brand ambassador for Hajmola brand.
· Bharti Walmart denies spending money in India for market access.
Dec 11
· CarDekho is people’s choice 'Website of the Year'.
· More TV apps come to Xbox Live as usage grows.
· Vodafone launches newspaper service in Delhi-NCR.
·
Nokia mobile has built-in, dedicated Facebook key.
Dec 12
· TVS Motor Company targets growth with Phoenix 125.
· $99 Google Chrome notebooks for schools sold out.
· New chorded keyboard to make texting while driving 'safer'.
Dec 13
· KARBONN A21: Value for money.
· JBL headphones: Looks good, sounds fantastic.
Dec 14
· Retailers bet on festival season to revive sales.
· Jet Airways joins hands with Ghar Pay for cash-on-delivery.
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