Group A1 Source Tv. Shows

Business Reading news report    

By A1

Contents 

1.    8 /12/ 2012

                     Ogilvy and Mather win agency of the year award with a score of 280. Prasoon Joshi’s McCann was way behind with just 65 including no gold 3 silver and 7 bronze

2. ESPIRIT exits India- Having 24 stores operative in India it has decided to slowly phase down. Major reason is import of its merchandize has led to high prices and its inability to adapt to Indian taste.

German based company S.Oliver after operating for 5 years in India is also planning to exit Indian market.

3. 10/12/ 2012

With Starbucks entering Indian market several existing players seemed threatened.

And so recently India’s largest coffee conglomerate Café Coffee Day came up with its first TV Commercial.    

4. 15/12/2012

There were rumors about acquisition of WhatsApp by the largest social networking site Facebook.

However reports were denied by both the companies but there can’t be smoke without fire.

There was a huge increase from nearly 1 billion messages exchanged in Oct 2011 to 10 billion in April 2012 through WhatsApp.

With Microsoft having Skype, Google having G talk, Facebook which is looking to penetrate in the mobile networking seems a fairly good deal.

With WhatsApp subscription based revenue vs Facebook’s Ad based revenue it seems WhatsApp will be on a higher hand.

After the acquisition of Instagram by Facebook eyeing the 2^nd most paid app on ios store i.e. WhatsApp could be just more than rumor.

5. 15/12/2012

Synopsis of the episode (Beyond Logo):

•      The article talks about the Indian consumer and the radical changes and evolvement in consumption post liberalization.

•      Great consumer insights is a must for effective brand building and for that analyzing consumers and their needs and pain points is vital.

•      The Indian consumer in the 80s was like a grown up child trapped in the parent’s home. Today it is like an adolescent – curious, excited and ready to experiment thus explaining the surge in consumerism.

•      Bollywood is an interesting mirror for culture reflecting in our society. For example, Bunty and Babli : Abhishek refusing his dad’s boring job which is neither fun nor respectable.

Consumerism and materialism is a part of our Indianness. 

•      1991 unshackled India and ironically we went back to our roots…back to mythology. Today we have become less austere and conservative and more competitive, acquitive and optimistic.

•      Most brands in India are targeting the TG from 25 to 45. India is a market of middle aged teenagers due to increased choice and disposable income. The TG on either ends is large yet often neglected which is a mistake. The  partition generation thinks and acts differently from the ‘No strings’ generation who were born in the era where there was no doordarshan. Kesari Travels’ strategy of starting tours for senior citizens called ‘2nd innings’ is a huge success and hence a good reminder that this is an important TG.

•      Requirement of higher aesthetics is a change deeply penetrated. For example Asian Paints changes from pain your walls to home décor. Bru coffee is not just coffee but about an experience. Bru café is a manifestation of the same.

•      Traditional market research can tell you only so much. It is important to change ways to understand what motivates the consumer today for stronger insights. Focus groups are very important. Living with the consumers is a new trend.  If you want to know about the youth, talk to the teachers rather than the students themselves which is a more traditional way.

6. 13/12/ 2012                                          All About Ads (NDTV)

News on Publicis groupe :-

Publicis groupe announced acquisition of two agencies

·      Istrat

·      Marketgate

Publicis is 3^rd largest advertising company in India.

2^nd position is hold by PPG and top position by WPP

Ø Taproot India got Campaign sought asia agency of the year award